Sales Management

Sales Management is the attainment of a firm’s sales goals in an effective and efficient way through the various organization roles including planning, staffing, training & leading. Since Sales is the only revenue generating component in a business, it becomes extremely important to manage it effectively.
Efficient sales management is carried out by a diligent, confident, and committed sales team.

At ITC, the sales team comprises of  -

ITC food's sales management comprises of the following characteristics - 

ITC uses FIFO method in order to reduce wastage.

They also keep the goods on a constant move from low sales area to a high one.

The company collects all expired items four times in a year and destroys them.

ITC also provides the retailers with hangers and racks to display the items. 

The benefits received by the retailers depends upon the location of their stores and sales volume.
The supply of products takes place on a daily basis in fixed quotas to retailers as per their requisitions and the anticipation of demand.
Having a strong distribution network for cigarettes, ITC uses this network as an advantage to push its biscuit brands.